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The term cocktail dress came to life in the 1940's, introduced by a well-known designer

Off-White Ensemble (Left) Wool, cotton, denim, suede, fall 2015, Italy, 2016.95.1, gift of Off-White c/o Virgil Abloh

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Additionally, some brides choose to customize their gown further by: Adding sleeves Adjusting necklines Increasing support Changing strap styles Modifying slits or trains This stage is where the gown truly starts to feel like your wedding dress instead of a sample in a boutique